2010: Year of the Tablet

Mag+ from Bonnier on Vimeo.

With Apple expected to release their tablet PC early this year publications are gearing up to develop the paradigm for what could save their very existence. Stay tuned!

Gotta have it. Can't live without it!

As each holiday comes and goes I think back to simpler times and the gifts that you really remember giving and the favorite gifts you received. Always a standard in both those lists were gifts with wheels and my first Schwinn Sting Ray is at the top of that list. I know I am dating myself but the re-issue of the Sting Ray recently lends some credence to my fascination.


Thanks to Gene Gable of CreativePro.com for the inspiration. He has put together a great visual retrospective of that "certain feeling".  Check it out here.


Merry Christmas.

Directed installs new service mark

We recently completed a branding assignment from Directed Electronics located in Vista, California. Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics commissioned Nexus to design a logo for a new service division, the Professional Installation Network. This proposed nationwide network of over 7000 certified professionals will specialize in installing mobile electronic products after equipment purchase. The logo depicts graphically the collaboration between Directed and the certified network of hand-picked service providers to insure a professional and hassle-free experience for its customers. The mark will be applied to packaging, point-of-purchase, on-site display as well as service employee badges . Directed Electronic's Allen Phillips, Director, Art & Creative, states, "I've collaborated with Nexus on new creative several times. When I need fresh, out-of-the-box approaches for new brand development, I don't hesitate to call them. Numerous, fast, and thorough concepts support my tight deadlines and the execution of the final artwork is flawless."

issuu.com - Virtual Newstand

Named in the Time Magazine Top 5o Websites 2009. Go here.

"When magazine lovers get nostalgic about print, they cite the feel of flipping pages, the shock of seeing an amazing layout and the physicality of being able to hold something in your hands. Maybe a gadget like Amazon's Kindle can compete with the old-fashioned ink-on-paper experience, but for our money — which, in this instance, is zero dollars — we'll take Issuu, an online newsstand with infinite shelf space, hundreds of interesting micro-publishing projects and a slick online reader."

By ADAM FISHER for TIME MAGAZINE Monday, Aug. 24, 2009