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RANDOM OBSERVATIONS, RAMBLINGS AND RECOMMENDATIONS FROM A GRAPHIC DESIGNER

Wednesday, March 10, 2010

A Star is Born!




We recently completed the design and production of marketing materials for the Performing Arts Center in Rancho Santa Fe Underwriting Campaign.

Nexus started from the ground up with the design of the Center's underwriting logo, a sponsors participation brochure, posters and several print ads to support the fundraising effort.

The 400-seat, state-of-the-art performance facility will be part of the R. Roger Rowe School renovation for shared use between students and the North County community. Among the planned uses for the facility are concerts, theater performances, art exhibitions, education seminars, performances and private functions.

Marketing Director Leslie DeGoler said, "The materials that Nexus created for the Performing Arts Center at RSF's underwriting campaign did a fabulous job of illustrating how wonderful the facility will be when built, while creating a sense of energy and excitement for the cause - all of which have been instrumental to our fundraising efforts."  
Posted by Craig Calsbeek
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About Me

Craig Calsbeek
La Costa, California
A native of Los Angeles, Craig Calsbeek is a graduate of the Art Center College of Design in Pasadena, California, and has worked actively in marketing communications for over 20 years. Before forming San Diego-based Nexus Design+ Marketing Inc., Craig served as Creative Director for a large local publisher and served in a freelance capacity for most of the large national advertising agencies.

 He has created award-winning logos, websites, direct mail, advertising campaigns, POP materials, direct response campaigns, annual reports, printed ads, collateral materials of all sizes and shapes.

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