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RANDOM OBSERVATIONS, RAMBLINGS AND RECOMMENDATIONS FROM A GRAPHIC DESIGNER

Saturday, April 10, 2010

One shot at a good impression



We recently completed the design of a double page print ad for THK Photo Products, the Huntington Beach based U.S. distributor of Tokina camera lenses, Hoya filters, Slick tripods and accessories.

Weddings have become big business and the wedding location photography and portrait segment has grown along with the demand for more creative uses of cameral lenses and filters.

Our message was to emphasize the importance of quality and reliability in todays wedding photographers equipment arsenal. Sometimes having only a split second to get that "moment" captured for posterity puts the pressure on ... and THK is the insurance.

The spread was featured in the Wedding & Portrait Photographers International show book for the WPPI 29th annual Convention this last month. THK's Booth number was featured in the ad as a gift tag with bright ribbon. The event drew over 12,000 attendees and 365 exhibitors to the MGM Grand Hotel in Las Vegas.
Posted by Craig Calsbeek
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About Me

Craig Calsbeek
La Costa, California
A native of Los Angeles, Craig Calsbeek is a graduate of the Art Center College of Design in Pasadena, California, and has worked actively in marketing communications for over 20 years. Before forming San Diego-based Nexus Design+ Marketing Inc., Craig served as Creative Director for a large local publisher and served in a freelance capacity for most of the large national advertising agencies.

 He has created award-winning logos, websites, direct mail, advertising campaigns, POP materials, direct response campaigns, annual reports, printed ads, collateral materials of all sizes and shapes.

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