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Sunday, May 23, 2010

Get in the Game with Tony Hawk!

Nexus brands A Sporting Life - a Health & Fitness Festival





We recently completed the design of the branding and all marketing materials for A Sporting Life event. Sponsored by the Encinitas Chamber of Commerce, AT&T and Clear Channel the event features a day packed with athletes, health & fitness activities, entertainment and music.

Legendary, home town boy, skateboarder Tony Hawk and other skateboarding greats will be performing and over 30 world-class champion athletes will be on hand.


We set out to design a really strong logo using bold colors and graphics depicting the excitement and vibrance of this sporting event. The graphic theme was integrated into all advertisements, flyers, on-site banners, posters as well as web banner ads and online graphics.

Marilyn Phenow, Public Relations & Chamber Development Director said,
"Thanks so much to Nexus for the time, effort, and amazing work they provided for all the graphics and marketing materials for A Sporting Life event. It's a huge undertaking and Nexus was with us every step of the way." 

Get in the Game!
Posted by Craig Calsbeek
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About Me

Craig Calsbeek
La Costa, California
A native of Los Angeles, Craig Calsbeek is a graduate of the Art Center College of Design in Pasadena, California, and has worked actively in marketing communications for over 20 years. Before forming San Diego-based Nexus Design+ Marketing Inc., Craig served as Creative Director for a large local publisher and served in a freelance capacity for most of the large national advertising agencies.

 He has created award-winning logos, websites, direct mail, advertising campaigns, POP materials, direct response campaigns, annual reports, printed ads, collateral materials of all sizes and shapes.

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