skip to main | skip to sidebar

Graphic Design Works

RANDOM OBSERVATIONS, RAMBLINGS AND RECOMMENDATIONS FROM A GRAPHIC DESIGNER

Thursday, June 17, 2010

New branding marks direction for interior design firm





We recently completed the design of new branding for Design Moe, a full-service interior design firm located in North County San Diego. Design Moe provides complete design for custom kitchen and bath remodeling and offers custom home interiors featuring bedroom cabinetry and entertainment centers.

The compass used in the logo serves as a metaphor for the remodeling process, which many times can be a traumatic experience for the homeowner. Having a "guide" through the design process takes the guesswork out of the project. We channeled our inner Boy Scout working with neutral greys and khaki and created a retro merit badge of sorts.

Heather Moe said: "As an interior design firm we were nervous about working with another design agency. We found Nexus on the web, enjoyed our initial meeting and gave them some ideas. We appreciated that they were willing to revise the design not once but twice, working with us during the process to clarify our intentions."

She adds, "In the end we are so happy with our logo. Thanks for all of your help."
Posted by Craig Calsbeek
Email ThisBlogThis!Share to TwitterShare to Facebook
Newer Post Older Post Home
Nexus Design+Marketing


Subscribe To

Posts
Atom
Posts
Comments
Atom
Comments

About Me

Craig Calsbeek
La Costa, California
A native of Los Angeles, Craig Calsbeek is a graduate of the Art Center College of Design in Pasadena, California, and has worked actively in marketing communications for over 20 years. Before forming San Diego-based Nexus Design+ Marketing Inc., Craig served as Creative Director for a large local publisher and served in a freelance capacity for most of the large national advertising agencies.

 He has created award-winning logos, websites, direct mail, advertising campaigns, POP materials, direct response campaigns, annual reports, printed ads, collateral materials of all sizes and shapes.

View my complete profile

LINKS

  • Click to go to my website

Blog Archive

  • ►  2012 (1)
    • ►  February (1)
      • Social Media Explained
  • ►  2011 (15)
    • ►  November (2)
      • Here comes the sun.
      • Decals are cool.
    • ►  September (2)
      • Sick Illusion
      • Please VOTE! (VOTING IS CLOSED)
    • ►  August (1)
      • Every picture tells a story.
    • ►  July (1)
      • World Record 80 gigabyte photo! Gotta see it.
    • ►  June (1)
      • I Love New York.
    • ►  May (1)
      • In the bleak light of the Depression.
    • ►  April (2)
      • Life imitates art.
      • What's right is right.
    • ►  March (2)
      • Time Travel.
      • Only 59K! Where's mine?
    • ►  February (3)
      • A moment in time. U2
      • Chinese Artist Paints Himself Invisible
      • Whats wrong with this picture?
  • ▼  2010 (33)
    • ►  December (3)
      • For the designer who has everything!
      • Sign of the Times.
      • 4D Projection!
    • ►  October (2)
      • Don't you just [____________] it?
      • Who's little pony?
    • ►  September (3)
      • Coolest Bikes!
      • Cash Makeover?
      • You mean to tell me...
    • ►  August (1)
      • A hole in the clouds.
    • ►  July (4)
      • Gotta have these Pip-Boy dingbats!
      • Nexus designs for the voice of primetime
      • Big, Bad Drone.
      • Inflation. What inflation?
    • ▼  June (4)
      • Flying car gets go-ahead by FAA!
      • New branding marks direction for interior design f...
      • Redesign the BP Logo
      • Guess what that is being loaded into the airplane....
    • ►  May (3)
      • Get in the Game with Tony Hawk!
      • Frank Frazetta, Master illustrator dies at 82
      • Imogen Heap - Ellipse
    • ►  April (4)
      • But where ya gonna park it?
      • Full Circle!
      • One shot at a good impression
      • Every barcode tells a story...
    • ►  March (3)
      • X Planes.
      • A Star is Born!
      • Sizing up your boxes.
    • ►  February (2)
      • The randomness of accuracy.
      • LEGO Photo
    • ►  January (4)
      • My new favorite car
      • Letterheads
      • FFFFOUND!
      • Safe and Sound
  • ►  2009 (40)
    • ►  December (4)
      • 2010: Year of the Tablet
    • ►  November (2)
    • ►  October (5)
    • ►  September (7)
    • ►  August (3)
    • ►  July (3)
    • ►  June (3)
    • ►  May (1)
    • ►  April (4)
    • ►  March (2)
    • ►  February (2)
    • ►  January (4)
  • ►  2008 (32)
    • ►  November (3)
    • ►  October (1)
    • ►  September (4)
    • ►  August (4)
    • ►  July (12)
    • ►  June (8)